The photo-sharing platform will require all users to provide their date of birth as part of the new security measures.
From December 2019, new account holders are required to provide their date of birth during setup but now existing users will be forced to do the same.
The rule comes just days after tech giants were required to comply with the maximum security measures introduced by the UK’s Information Commissioner’s Office (ICO), which has already moved forward. Google And Tick tock To make changes.
Instagram He said a notification that could be deleted would appear a “handful of times” when opening the app before a full screen prompt would make it impossible to access the service without entering details.
Overcoming fears that children would lie about their age, Instagram said it was developing a system, such as estimating artificial intelligence based on birthday posts to determine how old people are.
The social media platform does not allow anyone under the age of 13 to join.
“We have made it clear that we want to do more to create a safer and more personalized experience for young people,” said Pawni Dewanji, vice president of youth products. Facebook.
“To do that, we need to know how old everyone is on Instagram, so we’ve asked people to share their birthdays with us if they haven’t already.”
The deadline for compliance with the ICO’s age-appropriate design code expires September 2, which includes 15 standards that digital firms must maintain.
These include having high privacy settings for children by default, as well as switching off geolocation tracking features, profiling and node techniques.
Statement of NSPCC
Andy Bruce, head of child safety online policy at the NSPCC charity, said: “This announcement is clearly in response to the Children’s Code that came into force this week.
“It shows that regulation works because it has a clear impact on Facebook’s design choices.
“Our data shows that Instagram is consistently the most common platform used by abusers to raise children, so it’s positive that they’re making these changes, but they Has not provided any concrete information on how they will work and how effective they will be.
“It highlights the importance of an ambitious online safety bill for the new regulation that comprehensively addresses child sexual abuse.”
“Together, they have the potential to fundamentally change the way companies design their sites so that they become truly safe for children.”