Some cultural commentators say that the ‘culture of the couple’ has brought about a significant change in consumerism in the context of epidemics. Is the little wedding here to stay?
Ironically, an epidemic globally has forced us to rethink our lives on a micro-level – from 2 meters to isolate us from our nearest neighbor, to work and social life.
Social distance has also had an inevitable effect on the affairs of the heart, as strong-armed couples in Covid 19 either abandon their wedding plans or re-imagine their big day on a small scale.
Now, some hints that small weddings and the concept of ‘little ones’ are here to stay. Image-sharing site Pentecost has seen a 160% increase in searches for ‘small back garden weddings’ and a doubling of searches for ‘Simple Wedding Cake 1 Level’ and ‘Registry Office Wedding Dresses’. A Cornwall-based company that specializes in ‘intimate marriages’ saw a one-third increase in web traffic in 2020/21 compared to the previous year.
“I think it can only be good,” says Dr. Marie Harrod, an associate professor at the School of Modern Languages and Cultures at the University of Warwick. It’s about avoiding capitalism on all fronts, even on something that really should be very personal and out of these spheres of power. “
Herod co-authored a book on the concept of ‘us’ in the ‘I’ era, which considers changes in intimate culture. She acknowledges that the book has a “strong seam of despair” because it explores the “ambiguity about romantic love.” But one positive aspect, in Herod’s view, is the shift to micro-weddings, where the true meaning of the day is shared with a handful of guests – glitter and spectacle.
“It got out of hand,” she says. Was doing.
Some believe that the shift to micro-marriages is to stay here. Photo: Drew Coffman
The tail was shaking the dog. At a time when marriage seemed less and less important, marriage was becoming more and more important. However, now there is a big change. During epidemics, people couldn’t do these big events, and they started asking themselves: ‘Is it about the show and the party, or is it about the few people I really care about? Am I – something more meaningful? ‘ Maybe this idea will remain. “
Of course, for many, a short marriage is an economically difficult way to reduce costs after 18 months: a necessity rather than their first choice.
Jane Caterer operates based on Cornwall. Short marriages, A business that focuses exclusively on escapes and ‘intimate’ weddings. Couples who choose a lower price believe that the idea will remain: “The current climate has made the idea of a small wedding more common and more acceptable. The demand for smaller, more heartfelt and personal loves does not seem to start anytime soon.
“It’s about avoiding capitalism in all areas of life,” says Dr. Herod. Photo: Vadim Prepa
“Couples have concerns about how money can change their lives at a wedding in the current environment. Similarly, we are hearing from a lot of couples who are actively choosing to spend more per capita and really have a special time. Either just as a couple, or surrounded by their inner circle of friends and family.
For some, a new sense of fearlessness has encouraged them to break the marriage convention and marry as they wish. For others, the global slowdown has further stimulated the choice of environmental awareness in view of the positive effects it has on the environment.
The options for sustainable wedding ideas are now huge – from more eco-friendly decorations to green food options and even wedding rings.
We don’t see the demand for these small, heartfelt celebrations that will start any time soon.
Broadcaster and journalist Nichi Hudson first discovered how young she could be when she tied the knot with her husband, Freddie, in November 2020. Instead of the 120 guests at the Fairgrounds and the champagne bearing llama they had planned, the couple invited close friends. Event at Old Marylebone Town Hall – saving 28 28,000 in the process.
Hudson recalls: “We had a lot of time together that day, we could be more present with our guests, and when we swore we could focus on their true meaning, our Witness with best friends.
“It wasn’t the grand wedding we had planned, but it was still amazing.”
Marriage lists with a twist
Wedding Gift Registry Service Patchwork allows guests to contribute time or skills to a much-needed gift or experience, as well as cash. People’s preferences have changed since the coup: According to Patchwork, what couples really want in 2021.
After not being able to see friends and family for more than a year, couples are increasingly including the option of paying for train tickets for guests, so they can meet each other.
Photo: Priscilla du Perez
Patchwork has seen couples add bees, shepherd’s huts and hedgehog houses to their wish list in recent months. The guests have collectively donated a tractor, a piece of forest and even a flock of sheep.
Photo: Jocelyn Yvonne.
Recently busy couples are spending a lot of time at home, now many people are asking for cash, time or skills to improve the house. Ali and Richard asked the guests to help make their garden “magical”. “We are very minimal and environmentally conscious. We just don’t want a bunch of stuff to fill our house and weigh us down.
Photo: Roslyn Terado.
A couple, Nancy and Column, made a list of local gifts. “The lockdown really complimented us on how much we enjoyed the little things, like going to the cinema on a Saturday or walking around a museum or gallery,” the couple said. “We really wanted to encourage people to help small businesses in our area.”
Photo: Yulia Khlebnikova
Main image: Isabel Heiselberg / Almi