UK’s Best Supermarket Announced – Aldi Takes Second Place

A customer searches for fruits and vegetables at a Tesco supermarket in London, December 14, 2020. (Getty Images)

Britain’s Favorite Supermarket Announced: Marks & Spencer Takes First Place Despite Good Results From Discount Store Aldi.

High Street stalwart received a customer rating of 78% in the annual Which? poll, slightly ahead of Aldi (77%), finishing in second place.

Here we look at the poll results.

Which supermarkets in the store topped the list?

M&S was not only highly rated by customers in the survey, but also received five stars for store appearance, customer service, and the quality of its own brand and fresh produce.

Aldi, which topped last year’s survey, was the only supermarket to receive a full five stars for value for money.

Survey respondents described it as “cheap and fun” but said it was disappointed by the long queues.

Waitrose finished the top three with 75% but, like M&S, scored lower on value for money.

M&S Chief Operating Officer and Managing Director of Food Stuart Machin said, “As M&S Food revamps to become a larger, better, fresher food business and expands our appeal to allow more customers to buy larger baskets, this is a welcome endorsement.”

Which supermarkets in the store ended up at the end of the list?

The “big four” supermarkets – Tesco (70%), Sainsbury’s (68%), Asda (67%) and Morrisons (67%) – were in the bottom half of the in-store assortment table.

Co-op was voted the worst in-store supermarket, languishing at the bottom of the rankings for the second year in a row with a customer rating of 61%.

Customers said what? it was “expensive”, “always crowded” and “long lines at the checkout”.

The representative of the Cooperative said: “What are the results? based on a sample of just over 200 people, but every week over 15 million shoppers overwhelmingly vote with their feet and visit our community stores.

“They choose Co-op because of the fast and friendly service of our colleagues, as well as the fact that they buy our award-winning food and beverage products, as well as an honest range that offers customers ethically produced meat products. Fairtrade, and 100% British meat products at a fair price.”

Which online supermarkets topped the list?

In terms of online supermarkets, Iceland was ranked the best with a score of 76%, scoring five stars for availability of delivery locations and ease of use of the website or app.

Tesco, along with Ocado (74%), ranked second among the best online supermarkets.

Online-only Ocado (74%) was the only supermarket to receive a full five stars for its product range.

Which the? in October, 3,057 online users were surveyed, of which 1,304 reported their online grocery shopping experience.

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