Scottish star Martin Compston has voiced a series of commercials aimed at improving drug awareness and Nalaxone use.
Naloxone can reverse the effects of overdose, advertising encourages people to take an active role and order medications.
Television commercials are being aired in the latest phase of the campaign, which began in August in collaboration with the Scottish Government.
It encourages the public to visit the website www.stopthedeaths.com – which offers tips on how to identify high doses of drugs and what to do.
And it urges people to order the freely available drug Nalaxone, which can be given as a nasal spray and reverse the effects of high doses of opioids.
Like heroin and methadone, opioids accounted for 89% of the 1,339 drug-related deaths in Scotland in 2020.
The campaign – entitled We Can Prevent Drug Deaths – also includes advertisements. Radio, Billboards, buses and trains and will run until November.
David Liddell, CEO of the Scottish Drugs Forum, a policy and information organization, said: The drug problem
“People Health The drug-related emergency in Scotland continues in part because of this stigma.
The government’s investment in this high-profile campaign is a clear indication of a change in public attitudes, and the government has taken the lead.
“The SDF is pleased to shape and advance this campaign. Scotland. ”
Kirsten Harsberg, Strategic Coordinator for Drug Death Prevention at the Scottish Drugs Forum, added: “Time is of the essence when one becomes irresponsible after overdosing and dies Survival can be important. We need everyone to be able to recognize the excess amount, intervene and call 999.
While waiting for the ambulance to arrive, Naloxon helps the person buy time.
“If a person is not breathing or does not have enough oxygen supply to the brain, then that person is obviously in very real danger. We encourage everyone to visit www.stopthedeaths.com and learn more. And take Nalaxon.