Jamal Edwards: Tribute after the death of the founder of SBTV after his death at the age of 31

The entrepreneur rose to prominence for creating a new music platform that helped launch a number of UK music careers, including Dave and Jesse J.

He was an ambassador for the Prince’s Trust, a charity led by the Prince of Wales, and in 2014 he was awarded an MBE for his services to music.

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His manager told the PA news agency that Edwards died on Sunday morning.

Jamal Edwards with his Member of the British Empire (MBE) after it was presented to him by the Prince of Wales at an induction ceremony at Buckingham Palace in central London. British entrepreneur Jamal Edwards has died at the age of 31.

Edwards was a teenager when he launched SBTV, a youth broadcasting and film production channel, to upload clips he recorded of his friends performing at his estate in Acton, west London.

By 2014, he had amassed a fortune of around £8 million and worked with the likes of Jesse J, Emeli Sande and Ed Sheeran.



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Tributes to Edwards flooded social media, with many expressing condolences to his mother, Loose Women member Brenda Edwards, who placed fourth on the second series of The X Factor in 2005.

Denise Welch of Loose Women said: “My heart goes out to my friend Brenda. I can’t take it. Jamal Edwards was a wonderful son and brother.”

Comedian Mo Gilligan has spearheaded numerous tributes in and out of the entertainment industry for SBTV founder Jamal Edwards, who championed the likes of Dave, Ed Sheeran and Jesse J after his death at age 31.

Gilligan, who attended the Brit Awards earlier this month, called Edwards “a truly humble and blessed soul.”

He tweeted: “Your legacy will live on for years to come and you have inspired an entire generation. Take it easy, Jamal Edwards.”

Che Walton Grant, better known by his stage name AJ Tracey, also took to Twitter to express his grief.

The rapper, singer, songwriter and record producer from Ladbroke Grove, West London said: “Rest in peace Jamal Edwards, West London legend status.”

The Mobo Awards tweeted: “We are deeply saddened by the news of the passing of Jamal Edwards. As founder of @SBTVonline, his pioneering work and legacy in British music and culture will live on.

“Our hearts and thoughts are with his friends and family.”

Singer Rita Ora said in an Instagram post that she was devastated by the news, writing, “My first interview was with you. Jamal, our endless conversations about music and your faith in me and in many of us even before we believed in ourselves. I am devastated.

“There are no words to describe how grateful I am to have been in your presence. Thank you for everything you’ve ever shown me. My heart goes out to @brendaedwardsglobal and the whole family. TEAR.”

DJ, model and host Snoochie Shy, also known as Cheyenne Davide, said: “Rest in peace Jamal Edwards. One of the most kind, thoughtful and in all respects wonderful people. They left too early.”

Musician, singer-songwriter, rapper and record producer Elliot Gleave, better known by his stage name Example, said: “I can’t believe you’re gone. 31 year. I can’t find the words right now.”

Chelsea FC took to Twitter to pay tribute to the Blues superfan.

The football club stated: “We are deeply saddened by the news of the passing of Jamal Edwards. An inspiration to many, we are proud to have him as part of our Chelsea family.

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