Music mogul and entrepreneur Jamal Edwards has died at the age of 31.
A tribute to the music industry pioneer, DJ and founder of SBTV who helped lead Ed Sheeran and Jessie J to international fame.
Luton-based Edwards created a legendary music and cultural content platform when he was just 15 years old after being given a camera for Christmas.
The SBTV YouTube platform has helped launch the careers of dozens of celebrities, including Emeli Sande and Dave, as well as Ed and Jesse.
The son of Loose Women star Brenda Edwards, the legend earned an MBE at the age of 23 for his services to music and was an ambassador for the Princes Trust.
And the trailblazer has also been known for his philanthropic services and helping the next generation with the launch of a number of youth clubs in London communities in 2020.
Tributes have been showered on the British rap and grime icon, with many in the industry saying they owe their career to Edwards.
The cause of his death has not yet been confirmed.
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The official YouTube account wrote tonight: “Today we lost a legend. Jamal Edwards has been an inspiration to many, supporting artists and shaping culture through SBTV.”
Speech artist George Poet wrote: “Rest in peace, Jamal Edwards. Thank God that you have done what he sent you to do.
“Many of us owe our careers to you, bro. Thank you for everything.”
Rapper AJ Tracey added: “RIP Jamal Edwards west London legend status.”
The MOBO Awards tweeted: “We are deeply saddened by the news of the passing of Jamal Edwards.
“As the founder of SBTV Online, his pioneering work and legacy in British music and culture will live on.
“Our hearts and thoughts are with his friends and family.”
Actor Denise Welch, who knew his family, said: “My heart goes out to my friend Brenda. I can’t take it. Jamal Edwards was a wonderful son and brother.”
Jamal attended the Brit Awards earlier this month and was known to DJ at a North London concert on Saturday night.
Another fan tweeted: “Jamal Edwards is by far one of the most influential people in the UK in the last 15 years he has done so much for so many people RIP.”
Journalist Robert Peston said in honor: “I am shocked and very saddened by the news of the death of Jamal Edwards.
“He was such an inspiring and kind person. I loved being on the BBC with him.
“And he was important to orators in schools in his early days as a brilliant orator. Condolences to all his loved ones.”
British rapper Hardy Caprio said in an emotional statement: “Saving one life is something to be proud of. Keeping a few is something worth celebrating.
“Here is the man who saved all of our lives, whether you watched his video or the artist he gave the opportunity to. RIP Jamal Edwards.
“These good deeds will always follow you.”
Another tribute read: “One of the saddest evenings in the UK music industry.
“Seer. An enthusiastic soul with his camera, capturing historical moments and empowering many.
“The way we treated our artists was going to change forever.”
And Labor MP Zara Sultana wrote: “SBTV’s impact on the British music scene and British culture is immeasurable.
TRIBUTE TO JAMAL
Rest in peace, Jamal Edwards. My thoughts are with all who knew and loved him.”
Rapper Lady Lesherre called the news heartbreaking and praised the music mogul for helping her career.
She wrote: “He gave me opportunity after opportunity to showcase my talent from Broome to London. We need to keep his name and brand.”
ITV journalist Jem Williams-Thomas added: “This man has done so much for grime and British music.
“I grew up watching SBTV to see all the underrepresented artists in the scene. His grind is unparalleled.
“A real inspiration and a huge, huge loss to the industry. I have the honor to share with you the names. Rest in peace, Jamal Edwards.”
Rapper Big Narstie said he only spoke to Jamal today, adding that the devastating news “can’t be true.”
He wrote: “This can’t be true, spoke to Jamal Edwards today, we’re making a video on Wednesday.”