A Glasgow MSP says the McVeat Tool Cross could have helped save the factory and would have boosted sales if it had marked its biscuits with the Scottish name.
The owners of Pladis plan to close the factory, which will lose about 500 jobs and deal a severe blow to East Surrey and Glasgow.
Despite trade unions and action groups set up by the Scottish government with the city. Council Proposing a counter-proposal to close the firm is moving forward with its disastrous plan.
During a debate in the Scottish Parliament, a local MP suggested that Pladis “missed a trick” with his marketing.
John Mason, Shettelston SNPMSP, said sales could have increased if the firm had branded its product as Scottish.
He added: “The disturbing thing is that this is happening at a time when Scottish. Food and drink The sector is doing very well.
Even in the biscuit sector, we see that Tanks, Walker and Border Biscuits are doing well, while Baxters and AG Bar are other success stories.
“We know that Scottish food production is of a high quality and often orders a premium price. World Market, as in the case of salmon and whiskey.
“One of the frustrations for me has been that McVetty has consistently refused to brand its goods from Toll Cross as Scottish. I think it makes it easier to pack all the biscuits that way, but the company has a The trick is missing.
The MSP said MacVity is not only competitive with biscuit makers but also with other MacVity sites in England.
He said: “I widely acknowledge that the biscuit and snack market is very competitive and perhaps more spacious.
“Young people don’t eat biscuits as much as my generation did.
“When I have a tea, ginger nut or chocolate digest with my coffee, I find that the young staff who work for me don’t.
“So, it was very likely that Pladys would have to close some factories, and I doubt that the toll cross might not be the last.”
“In practice, the Toll Cross was competing with other Plades plants. I know the government, the council and the union didn’t want to say that, but the fact is, if we want to save the Toll Cross, its The reason was the closure of another factory in Manchester, Liverpool or Carlisle.
Mason also said the fact that the firm did not have a headquarters. Scotland Played a role with Scottish owners and said there would be a strong commitment to Scottish ownership with the local workforce.