Are we all ready to fall in love with Marx and Spencer this fall?
Hope so – because after a rocky 18 months, the High Street Favor has raided the archives to achieve its greatest achievements.
M&S unveiled its fall / winter collection yesterday and fans can recognize some familiar pieces. The silent fuchsia coat at £ 65 is like the bright number that sold, which gave buyers a pink color in the fall of 2013.
The purpose of a posy print midi dress is to create the same magic as the floral frock made for her by TV’s Holly Woloby, who was one of her biggest sellers last fall.
This collection is about comfort, practicality and efficiency, which is why M&S customers have been calling for a long time.
Instead of Flash in the Pen Trends, it has released The Edit – a ready-made selection of stylish accessories. Owners hope that this recent M&S will sell better than expected.
Shares of the company rose 12 percent, with sales up 29.1 percent from a year earlier, largely due to a 62 percent increase in online customers. The restoration is partly thanks to the signatures of celebrities including this morning television host Holly Woloby – who will not be editing this season but will continue as brand ambassador – and model and actress. Rosie Huntington Whitley, Who is back for her ninth year.
But it also depends on what M&S does – underwear. It is its No. 1 seller, M&S shifts 24 million bras annually and has a market share of 37.5%.
So this season, along with its new boutique brand, PJ and lounge wear also has more flattering frills.
Giving customers more than they need is clearly M & S’s priority, and with this collection the retailer emphasizes the winning formula. Its pieces are safe but with a stylish edge, and of course affordable.
Hopefully M&S balance sheet will be enough to keep autumn cool. Here’s a peek at what’s coming. . .