From Lady Gaga to Kate Moss, let’s celebrate brands’ nude models (and their sexy ads)

Botticelli, Freud, Renoir, and now Versace, the female nude has been considered art for centuries.

Shown in top galleries around the world and used for big name brands, there’s no denying that sex sells.

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Kate Moss is the new face of Saint TropezCredit: Handout – Getty
Kendall Jenner Starred In An Advertising Campaign For Jacquemas.

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Kendall Jenner starred in an advertising campaign for Jacquemas.1 credit

What better way for designer Donatella Versace to advertise her latest creations than to hire not one, but two buff supermodels. Yesterday we revealed how sisters Gigi and Bella Hadid sported £1,530 strategically placed handbags in a new ad campaign for fashion house Garden Of Eden to hide their modesty.

And the ad works. With no flamboyant or frilly clothing to distract me from accessories, my eyes were drawn to the luxurious bags they tried to flog – job done.

It follows big campaigns including the Jacquemus fall-winter 2021 collection, in which their pal Kendall Jenner posed naked except for shoes, socks and bags. And Kate Moss went completely nude for a self tanning promotion in Saint Tropez in 2013.

But nude advertising has its critics. Some argue that this objectifies women, and in 2000 the Advertising Standards Authority (ASA) banned YSL’s “degrading” print ad for Opium perfume, which featured Sophie Dahl naked, with her back arched and her nipple exposed.

The ASA has since banned several more commercials showing models in varying degrees of nudity, saying they were offensive.

But the female form is beautiful and powerful and I think it should be celebrated. Women didn’t burn their bras, so modern woks can squirm and force us to cover up.

Versace and others like it are trying to attract the attention of women, not men, after all. Have you ever heard of a man who bought a £3,000 handbag because he saw a nude model wearing one?

Both high-end and street brands have used—and will continue to use—female bodies to spank their merchandise because sex is proven to attract attention.

According to a study by the University of Georgia, we are more likely to make impulse purchases when nudity is used in ads.

And a University of California study found that the sight of an attractive woman—or man—in ads fires up areas of the brain that cause us to make impulsive purchases while ignoring areas that control rational thought.

I am not at all embarrassed that the clock is modeled by naked women – I just look at the clock.

But if this model has shiny hair, plump skin and impeccable makeup, that might make me even more interested in watches.

Advertising must be inspiring.

In 2013, Burberry was criticized for a body perfume ad featuring Rosie Huntington-Whiteley wearing nothing but a mackintosh.

But I can tell you that if there’s one thing that makes me want to buy a fragrance, or something as gaudy as a beige raincoat, it’s the thought that maybe, just maybe, I’ll look and smell, like Rosie.

Burberry’s sexy campaign has helped reshape its reputation as a “hollie girl” brand, beloved by football hooligans and soap opera stars across the country, and is now back as one of the UK’s most stylish and sought-after design houses.

For those who complain that only women are asked to strip to promote merchandise, this is not the case.

Who can forget David Gandy’s Adonis, lying on a boat in his little tight Dolce & Gabbana Light Blue aftershave panties?

You can bet that any guy who watched the ad wanted to splash out the scent, hoping it would make them smell as irresistible as David.

And after a 1985 Levi’s ad featuring the late Nick Kamen taking off his jeans at the laundromat, jeans sales increased by 800 percent.

If brands want to make some money, they’ll be foolish if they don’t take stock of the science behind nude advertising.

And if you don’t like the Hadid sisters using their perfectly shaped bodies to sell luxury handbags, look away.

But if you have an extra thousand lying around, I would not refuse any of these bags.

Katy Perry Starred In An Advertising Campaign For Moschino.

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Katy Perry starred in an advertising campaign for Moschino.Courtesy of Vantage News.
Lady Gaga Undresses For Her First Perfume Commercial

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Lady Gaga undresses for her first perfume commercial1 credit
Emily Ratajowski Posed Topless In Jewelry

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Emily Ratajowski posed topless in jewelryCredit: Splash News
Sophie Dahl Strips Naked For Yves Saint Laurent Opium Ad

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Sophie Dahl strips naked for Yves Saint Laurent Opium ad1 credit

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